half

the sky

Exposing the world to underrepresented artists.

 

Invitation

Continuing to defy expectations, the invitation includes an unconventional double fold and a hidden response card.

 

Signage

Text and graphics were kept minimal in deference to the artwork.

 

Logo

The Chinese character for “woman” is hidden in a cloud to help convey the sense that something is missing from making Mao’s statement ring true. Colors also add to the sense of uncertainty, as green and gold are more evocative of the ground.

 

Posters

A single piece of artwork was split in two for the exhibition’s posters. This allowed for the posters to form a relationship when hung in multiples, conveying a sense of longing or rejection.

 

the challenge

Decades ago, Mao Zedong declared that “Women hold up half the sky,” acknowledging that women are essential to China’s success. Yet even today, China’s female artists are severely underrepresented. To bring international attention to this problem, Half the Sky showcases art from 22 of China’s most talented female artists working today.

 

Invitation

Continuing to defy expectations, the invitation includes an unconventional double fold and a hidden response card.

 

Signage

Text and graphics were kept minimal in deference to the artwork.

 

Logo

The Chinese character for “woman” is hidden in a cloud to help convey the sense that something is missing from making Mao’s statement ring true. Colors also add to the sense of uncertainty, as green and gold are more evocative of the ground.

 

Posters

A single piece of artwork was split in two for the exhibition’s posters. This allowed for the posters to form a relationship when hung in multiples, conveying a sense of longing or rejection.

 

the challenge

Decades ago, Mao Zedong declared that “Women hold up half the sky,” acknowledging that women are essential to China’s success. Yet even today, China’s female artists are severely underrepresented. To bring international attention to this problem, Half the Sky showcases art from 22 of China’s most talented female artists working today.

 

The Challenge

 

Decades ago, Mao Zedong declared that “Women hold up half the sky,” acknowledging that women are essential to China’s success. Yet even today, China’s female artists are severely underrepresented. To bring international attention to this problem, Half the Sky showcases art from 22 of China’s most talented female artists working today.

 

Something is Missing

 

Design focused on conveying the sense that something is missing from making Mao’s statement ring true. The logo hid the Chinese character for “woman.” The invitation includes an unconventional double fold and a hidden response card. The exhibition’s posters split a single piece of art, allowing them to form a relationship and convey a sense of longing or rejection.