half
the sky
Exposing the world to underrepresented artists.
Invitation
Continuing to defy expectations, the invitation includes an unconventional double fold and a hidden response card.
Signage
Text and graphics were kept minimal in deference to the artwork.
Logo
The Chinese character for “woman” is hidden in a cloud to help convey the sense that something is missing from making Mao’s statement ring true. Colors also add to the sense of uncertainty, as green and gold are more evocative of the ground.
Posters
A single piece of artwork was split in two for the exhibition’s posters. This allowed for the posters to form a relationship when hung in multiples, conveying a sense of longing or rejection.
the challenge
Decades ago, Mao Zedong declared that “Women hold up half the sky,” acknowledging that women are essential to China’s success. Yet even today, China’s female artists are severely underrepresented. To bring international attention to this problem, Half the Sky showcases art from 22 of China’s most talented female artists working today.
Invitation
Continuing to defy expectations, the invitation includes an unconventional double fold and a hidden response card.
Signage
Text and graphics were kept minimal in deference to the artwork.
Logo
The Chinese character for “woman” is hidden in a cloud to help convey the sense that something is missing from making Mao’s statement ring true. Colors also add to the sense of uncertainty, as green and gold are more evocative of the ground.
Posters
A single piece of artwork was split in two for the exhibition’s posters. This allowed for the posters to form a relationship when hung in multiples, conveying a sense of longing or rejection.
the challenge
Decades ago, Mao Zedong declared that “Women hold up half the sky,” acknowledging that women are essential to China’s success. Yet even today, China’s female artists are severely underrepresented. To bring international attention to this problem, Half the Sky showcases art from 22 of China’s most talented female artists working today.