Transforming a dull document into something a bit different.

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A New Approach

Proposals for new projects have an unfortunate tendency to be formulaic with cookie cutter design. Images take a back seat to clunky text. For an architecture firm, this is particularly problematic because clients are just as eager to see images of projects as they are to read pertinent information. The solution required merging the two important elements seamlessly.

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An Easy Read

From the very start type is used as an overlay on images, making even weaker sections compelling. Project pages were expanded to several spreads, enabling more images and better pacing. Dividers were kept as a flood of red, making it easy to discern a new section. Resumes were pared down to only the most relevant information. Each chart was given a full page to improve legibility.