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The Wrong Look

The award-winning firm known for its architecture, interior design, and planning was having an identity crisis. Presentations and print material alike were inconsistent. Frequently, people would use wildly different documents as starting points. The logo was weak and generic, literally able to be copied by plain typing if you loaded the right font. Something had to change.

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The Right One

In place of the clumsy former logo, a more dynamic and elegant solution was crafted. A framing element was incorporated to evoke plans, foundations, and other common visuals of the industry. Core colors and typefaces were also streamlined. Heavy use of photography and a flexible grid system allow for a great deal of impact and variety to materials.