day of

the dead

Making a strategic card game that stands out.

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Packaging

In a field notorious for big boxes, a compact tin was used instead. This also helped to lower the game’s price point, conserve precious shelf space, and leave gamers with a durable carrying case.

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Videos

The game was funded via Kickstarter. While the campaign was a moderate success, it helped attract the largest board game distributor in North America.

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Cards

Text is kept to a minimum with pertinent information in the corners to allow for easy fanning. Each card is given a distinctive background color with the game’s three card backs assigned neutrals black, white, and gray to further stand out.

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Rules

To fit in the small tin, rules had to be succinct. Diagrams were favored whenever possible.

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Style

Recent years have seen an explosion in the number of strategic board and card games being printed. But many of them have superficial themes or take themselves too seriously. Day of the Dead seeks to be different. Since none of your cards ever truly die, no matter how often they lose, the game is filled with quirky cartoon skeletons, ghosts, and other weirdos.